‘Made-in-Vietnam’ goods affirm brands

The viewpoints of buying "foreign goods" was over

In recent years, goods produced by domestic enterprises are constantly innovating, improving quality, quantity, improving designs, having clear origins, etc. Especially, since the campaign "Vietnamese people prioritize to use Vietnamese goods" was launched and carried out, "Made-in-Vietnam" goods are increasingly gaining the trust of domestic consumers. Many people have trusted and prioritized to choose Vietnamese goods when shopping at supermarkets, markets, selling points, etc. The people’s psychology of "buying foreign goods" has gradually disappeared.

Ms. Nguyen Thi Thanh, living in Ong Nhan Tay hamlet, Binh Hiep commune, Kien Tuong town, said “I live in the border area, there is Binh Hiep International Border Gate so the trade with the neighbouring country is very convenient. My family also often goes to Cambodia to get essential goods to sell for profit. In the past, most people liked buying foreign goods, so the business earned a fair profit. Now, we have quit the business because consumers no longer love foreign goods like before. Most people prefer Vietnamese products. My family, too, goes to the market or goes to supermarkets and department stores, we still choose to buy made-in-Vietnam items. Domestic goods basically meet the needs of consumers”.

Similarly, Ms. Tran Thi Nha, living in Duc Hoa town, Duc Hoa district, shared: “In the past, my family mainly bought foreign goods but we have changed our mind and chose made-in-Vietnam goods to use since 5 years. Domestic goods are quality assurance, eye-catching designs, prices are relatively consistent with consumers' ability to pay. More importantly, we can check the origin of the selected item, avoid confusion or fraud, purposely sell counterfeit goods”.

Innovation is constantly done

Accompanied by the consumers’ trust, owners of facilities, businesses, units of domestic goods are constantly innovating, improving quality, design, service, and so on to meet daily needs increasingly set by the market.

For many years, Vinh Huong fish sauce (produced by Vinh Huong Fish Sauce Facility in Cau Tre hamlet, Loi Binh Nhon commune, Tan An city) has been trusted and used by many consumers, and highly appreciate state management agency. The establishment's fish sauce was established in 1954 with many different product types from regular to high-end (divided by protein level). Each year, the facility provides the market more than 300,000 liters of fish sauce 15 protein dregrees.

Vinh Huong fish sauce for many consecutive years achieved typical rural industrial products

Owner of Vinh Huong Fish Sauce - Nguyen Hong Son said: “We are supported and participated in product promotion programs of industry and trade. As a result, the product is known, trusted and selected by many consumers. Besides, the facility is constantly changing, improving product quality. Imported fish materials have clear origin. During the production process, the establishment strictly adheres to the processes and regulations set out. The product has a food safety certificate issued by the authorities and so on. In addition to the traditional distribution channel, now the facility accesses e-commerce sites to diversify its sales and service channels to serve the needs of customers”.

Also selected by many consumers, the state management agency highly appreciated the products of Huu Loc Peanut Production and Processing Facility (in Duc Hoa district) already present in many localities inside and outside the province. Products ensures the quality, meet the requirements from customers, even the fastidious customers.

Huu Loc peanuts are trusted by many consumers

According to the owner - Doan Huu Phuoc: “We put the prestige and quality on the top of the production and business process. Raw materials have a clear origin, strictly comply with the production process, and have a food safety certificate issued by the functional industry. On average, the facility supplies about 150 tons of products made from peanuts each year. Facility’s products have barcodes and traceability to increase consumers’ trust. In addition to selling through agents and retailers, the establishment has now approached and is preparing to exploit more forms of online selling via online or e-commerce websites to meet the consumers’ needs.

To further improve the effectiveness of the campaign

Deputy Director of Department of Industry and Trade - Chau Thi Le informed: “More than 10 years of implementation, the campaign "Vietnamese people prioritize to use Vietnamese goods" has been effective. Vietnamese goods constantly improve quality, reputation, dominate the domestic market and increasingly penetrate deeply and widely into regional and international markets. The campaign has created confidence and interest in shopping and consumption among the majority of Vietnamese consumers for Vietnamese brand goods; arousing the abundant potentials in resources and business and distribution capacity of all economic sectors, actively contributing to market stabilization, economic development and inflation control.

From mobilizing Vietnamese people to prioritize to use Vietnamese goods, Long An has so far had many products to conquer consumers, including many popular products and brands of the province such as rice and dragon fruit, seedless lemon, Vinh Huong fish sauce, Huu Loc peanut products, Ba Buoi salty fish, Lamico mechanics, Dong Tam bricks, RedSun solar energy, and so on. Goods of enterprises in the province exported to more than 120 countries and territories around the world; Many products exported to markets requiring high-quality requirements such as EU, USA, Japan, Korea, etc.

However, the campaign still faces certain difficulties. Some places implement the campaign really not well. The quality of Vietnamese goods has increased but has not caught up with the requirements of integration and development; The competitiveness of quality, price, design, diversity, usability and consumption of Vietnamese goods is limited.

"In order to continue promoting the campaign "Vietnamese people prioritize to use Vietnamese goods" in the area, we will innovate, combine many forms of propaganda and create deep and wide effects to make the impact stronger to change consumers' psychology, behavior and habits. We continue to promote difficulties and obstacles for businesses to improve product quality, meet the tastes and needs of consumers. We strengthen the leadership and direction in responding to the campaign implementation, identify this campaign as a regular task in the working program; identify more clearly and specifically the work of each industry and locality in order to deploy the campaign more effectively and so on.

Enterprises must improve quality, ensure origin, product safety, etc. The goods need to be changed appropriately in terms of packaging, design, improve utility and environment friendliness. Information true, sufficient and clear information related to the goods; At the same time, ensure competitive prices. Besides responsibility for goods and products, businesses need to focus on social responsibility for the community, for sustainable development. Enterprises need to strictly comply with the law provisions on consumer protection.

Consumers must improve their understanding of the provisions of the law on consumption, understand their rights in accordance with the regulations in order to use them in the most reasonable and effective manner before resorting to functional agencies to protect their own justified rights and interests" - Ms. Chau Thi Le said more.

By Chau Son – Translated by Duc Tam

Source: http://baolongan.vn/hang-hoa-made-in-viet-nam-khang-dinh-thuong-hieu-a95330.html