Decree amends regulations on cross-border advertising activities in Vietnam

Decree No. 70/2021/ND-CP gives amendments and supplements to a number of articles of Decree No. 181/2013/ND-CP dated April 14, 2013 providing details on the implementation of a number of articles of Law on Advertising, including adjustments relating to the provision of cross-border advertising service in Vietnam.

According to the document, the provision of cross-border advertising activities in Vietnam means the use of electronic information sites by foreign organisations and individuals to provide advertising services from systems located outside Vietnam for users in Vietnam, having revenue generated in Vietnam.

Foreign organisations and individuals engaging in providing cross-border advertising services in Vietnam must comply with regulations and obligations stated in Article 13 of the Law on Advertising and related regulations.

They must not cooperate with websites that have been reported by authorised agencies due to legal violations, whose names are available on the Ministry of Information and Communications (MIC)’ online portal.

Meanwhile, Decree 70 also gives supplements to regulations on the responsibility in management of activities providing cross-border advertising services. Accordingly, the MIC will receive reports on violations on cross-border advertising activities from other ministries, sectors and localities. It will then send requests on violation settlement to foreign organisations and individuals providing cross-border advertising services.

The decree will take effect from September 15, 2021./.

VNA