Long An Department of Industry and Trade discusses solutions to advertise some key products of the province

Director of the Long An DoIT- Le Minh Duc says that the purpose of advertising is to promote trade

Director of the Long An DoIT - Le Minh Duc said that the Provincial People's Committee assigned the Department to coordinate with the plan to implement the project of promoting some key products of the province at the meeting in February 2020. The purpose is for many consumers inside and outside the province to know, promote trade and consumption in order to help the products be developed in a sustainable manner.

Accordingly, many localities have such products as Hoa Loc mangoes in Tien Giang, flowers in Dong Thap, banh tet (cylindric glutinous rice cake) in Tra Vinh has, pancakes in Soc Trang, etc. There are many ways to promote products and consume products through many In different regions, the life of people directly engaged in production gradually changes and stabilizes the economy.

Dragon fruit is a typical product of Long An that needs to be promoted

In Long An, there are many very specific products in the fields of agriculture, industry, handicrafts such as dragon fruit, seedless lemon, Cho Dao fragrant rice, pineapple, Thu Thua cylindric glutinous rice cake, black tiger shrimp, vannamei shrimp. White legs, vegetables, ... are produced and cultivated. Although these products are of high quality but have not been promoted in a focused manner, they are not considered as symbolic products.

According to the opinion from the some sectors, the advertisement of the products aims at the whole community benefits commonly and effectively. In addition to the overall introduction of the locality, the origin of goods, the project for advertising Long An agricultural products needs to go into the details of the production process in the direction of food safety, application of scientific and technical progress with new and modern technology. Therefore, it is necessary to have a close, synchronous coordination between the concerned branches. The sectors of health and agriculture design and advise on processes for producing, processing and preserving clean and safe food for consumers' health. Department of Science and Technology is responsible for advertising and providing information about trademarks, origin, and quality standard certifications.

Leafy vegetables in Can Giuoc of Long An are typical products, with delicious flavors

After having a detailed project, Long An Newspaper and Long An Radio and Television Station will build propaganda and propaganda scripts appropriately. Typically, Long An Newspaper will promote in printed newspapers, electronic newspapers and social networks. Radio and Television also broadcast on news channels, themes and social networks.

Mr. Le Minh Duc said that advertising the main and typical products of the province is a political task, so the leaders of the provincial People's Committees should pay attention and propose products to the provincial level for constructing te projects and scripts to be quickly implemented. Accordingly, it is expected that products from the local authorities will start to be received from beginning of the second quarter of 2020, after that the provincial media will carry out continuous advertisement. Then,  the products are voted and it is expected that a ceremony to announce and promote more widely via the provincial, the regional and the central newspapers and radio stations at the end of the second quarter of 2020./.

By Mai Huong – Translated by Duc Tam

Source: http://baolongan.vn/so-cong-thuong-long-an-ban-giai-phap-quang-ba-mot-so-san-pham-chu-yeu-cua-tinh-a91493.html