The goods distribution network is increasingly developing
Overcoming difficulties due to people's purchasing power being affected by the general economic situation, trade and service activities in the province still maintain their vitality, with quite impressive growth.
In the first 8 months of 2025, the total revenue of goods and consumer service is estimated at 163,506 billion VND, up 15.46% over the same period. Of which, retail sales of goods reached 118,145 billion VND (up 16.03%), accommodation and catering services reached 17,897 billion VND (up 14.07%), tourism services reached 107.3 billion VND (up 48.3%) and other services reached 27,355.9 billion VND (up 13.86%).

Director of the Department of Industry and Trade Huynh Van Quang Hung signs a memorandum of understanding with representatives of OBS Group Joint Stock Company at the Conference on connecting the supply chain of import-export goods and e-commerce in Tay Ninh province in 2025 (Photo: Kien Dinh)
Contributing to that growth is the strong development of the goods distribution network in the area. The whole province currently has 234 markets, 20 supermarkets, 3 commercial centers (2 Vincom Plaza, Aeon Tan An), and 432 convenience stores in operation. This development contributes to the formation of a more modern appearance of trade and services, meeting daily shopping needs and improving the consumer experience for people.
Director of the Department of Industry and Trade Huynh Van Quang Hung said that in order to promote the development of trade and services, in recent times, the Department has focused on supporting enterprises, production and business establishments, specifically: providing market information, organizing trade promotion activities (domestic and international); supporting the application of e-commerce and brand building; providing information and supporting the implementation of Free Trade Agreements (FTAs); and promoting administrative reform to facilitate business activities.
Mr. Huynh Van Quang Hung added that the Provincial People's Committee and the Ministry of Industry and Trade have just organized a Conference on connecting the supply chain of import-export goods and e-commerce in Tay Ninh province in 2025 with the participation of more than 140 foreign enterprises from 25 countries, along with transnational distribution corporations such as Central Retail, Aeon, Walmart, Amazon, Alibaba. This is an opportunity for enterprises in the province to expand the market, build brands, participate deeply in the global supply chain, thereby enhancing competitiveness and affirming the position of Tay Ninh goods in the market.
In the general picture of the province's e-commerce services, food distribution enterprises are also constantly expanding sales channels, ensuring a stable supply to serve the increasing needs of the people. In particular, San Ha Co., Ltd. is one of the leading units with a closed chain model, focusing on both direct and online sales channels.
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Green Food Market store staff (Long An ward) arranges goods to serve customers
San Ha Co., Ltd. representative shared: “With the fresh food product line, we identify the core factors as quality, dedicated service and competitive prices. Enterprises proactively plan production and business, well control input materials to ensure safe food sources and maintain stable prices, especially during peak shopping seasons. San Ha Co., Ltd. also expands distribution channels from the store system, home delivery to supply to school kitchens, restaurants, and hotels to meet the increasingly diverse needs of customers."
Ms. Ngo Hanh - owner of Green Food Market (Long An ward), said: “Consumers today are very concerned about the quality and origin of products. Therefore, the store always focuses on importing goods with clear origin, variety, and reasonable prices. In addition, we expand the display area, create a friendly shopping space, combine direct and online sales. Promotional programs and interactive activities on social networks are also promoted to better connect with customers.”
Digital transformation—an important stepping stone
Currently, the digital transformation process in the field of e-commerce is creating profound and wide impacts, becoming an important stepping stone for socio-economic development in many localities, bringing practical benefits to both businesses and consumers. Digital platforms are effectively exploited, helping businesses access new distribution methods, reducing costs compared to traditional business, thereby improving competitiveness and having more opportunities to enter new markets.
A typical example is the My Thanh Agricultural Cooperative (My Thanh commune). With a vegetable growing area of more than 35 hectares and associated cooperatives, the unit supplies more than 1,000 tons of VietGAP-standard vegetables, tubers and fruits each year to Co.opmart, companies in Ho Chi Minh City and many neighboring provinces.
In particular, the cooperative also applies digital transformation in the production and distribution process, such as using traceability technology, using Facefarm and Sapo software in the management stage, etc. At the same time, the cooperative brings products to major e-commerce platforms such as Lazada, Sendo, Tiki, Postmart, etc., combining promotion on the cooperative's website to expand the consumption market, gradually approaching the export market.

Consumers shop for household appliances and personal items on e-commerce platforms
Sales Director of My Thanh Agricultural Cooperative Le Thi Hang said: "We identify digital transformation as a sustainable solution to increase the value of agricultural products. Applying technology helps the Cooperative save costs, provide transparent information and increase customer trust." Thanks to these efforts, in 2024, My Thanh Agricultural Cooperative won the "Cooperative Star Award" and received the Emulation Flag of Long An Provincial People's Committee (before the merger).
According to the Department of Industry and Trade, developing e-commerce is an important solution to help promote commerce and services to the people in the coming time. Director of the Department of Industry and Trade Huynh Van Quang Hung commented: "We need to soon complete the legal corridor, in which the Law on E-commerce must be issued to ensure the legitimate rights of the participating parties, create a transparent playground and healthy competition. In addition, completing the information technology infrastructure in terms of transmission speed and security solutions will help online transactions take place smoothly."
According to Mr. Huynh Van Quang Hung, the Industry and Trade sector is focusing on training information technology human resources; increasing support for small and medium-sized enterprises in digital transformation, encouraging technological innovation, and protecting intellectual property rights. On the business side, in addition to improving product quality, it is necessary to develop more after-sales services to retain customers, contributing to building brand reputation.
Due to her busy work, Ms. Nguyen Thi Thuy (living in Khanh Hau ward) often prioritizes shopping for household and personal items on e-commerce platforms. Ms. Thuy shared: “Shopping online helps me save time and money. The platforms have everything I need and have a variety of designs to choose from. I always prioritize genuine products with clear origin information and reasonable listed prices. Hopefully, in the future, e-commerce platforms will continue to improve to ensure the quality of goods reaching consumers.”
With the initiative and direction of the provincial Department of Industry and Trade and the efforts of enterprises, cooperatives, etc., the retail market of Tay Ninh province is expected to continue to develop sustainably, increasingly meeting the shopping needs of the people, thereby improving the quality of life and creating momentum for the local economy to develop sustainably./.
By Staffs - Translated by Q. Thien
Source: https://baolongan.vn/thuong-mai-dich-vu-dap-ung-nhu-cau-mua-sam-cua-nguoi-dan-a204058.html