Promoting administrative procedure reform to attract investment

Coca-Cola Vietnam Beverage Company Limited officially inaugurated a factory with a total investment of 136 million USD in Phu An Thanh Industrial Park (Photo: Huynh Phong)

Simplifying procedures, expanding online public services

In July, Coca-Cola Vietnam Beverage Company Limited officially inaugurated a factory with a total investment of 136 million USD in Phu An Thanh Industrial Park, Tay Ninh province. After more than 3 decades of accompanying the Vietnamese market, the inauguration of the 4th factory in Tay Ninh not only expands production capacity but also lays the foundation for an FDI enterprise model that focuses on people, the environment and the community—completely in line with the province's investment attraction orientation.

Identifying enterprises and entrepreneurs as key drivers of socio-economic development, Tay Ninh province always strives to improve the investment and business environment, remove difficulties, and support innovation. Along with the improvement of infrastructure—especially traffic infrastructure, infrastructure of industrial parks and industrial clusters—the province focuses on promoting administrative procedure reform, shortening the time for investment licensing, enhancing investment promotion, prioritizing high-tech, environmentally friendly projects, and supporting industries and renewable energy. Administrative procedures are reviewed and simplified; online public services are expanded; and the application of information technology in investment management is enhanced, reducing time and costs for investors.

After the province's merger, to facilitate people and businesses in handling administrative procedure records, the province maintains two parallel provincial Public Administration Service Centers in Long An ward and Tan Ninh ward. 100% of provincial departments and branches have administrative procedures received at the provincial Public Administration Service Centers, 2 vertical agencies, and 96 commune-level Public Administration Service Centers serving the reception and handling of administrative procedure records online.

In the third quarter of 2025, the province will continue to implement solutions to improve the quality and efficiency of online public services according to the Online Public Service Implementation Framework and resolve difficulties and problems that exist in the process of implementing online public services and public services according to the 2-level local government model. According to statistics on the National Public Service Portal, the rate of online submission of documents in Tay Ninh reached 72.14%; the rate of administrative procedures with online payment transactions reached 62.27%; the rate of online payment documents reached 54.07%; the rate of electronic results reached 66.17%; and the rate of digitized administrative procedures and results of handling administrative procedures in the whole province was 65.76%.

In particular, the satisfaction rate in receiving and handling administrative procedures reached 99%. These efforts contribute to improving the Provincial Competitiveness Index (PCI) and attracting projects with high added value. Over the past 5 years, Tay Ninh province has always reached the top 10  nationwide in the PCI ranking (ranked 2nd in 2023, 3rd in 2024, and 15/63 provinces and cities nationwide in terms of administrative reform). Vice President of Tay Ninh Young Entrepreneurs Association and Director of Anh Duong Machinery and Equipment Joint Stock Company Pham Trong Nghia said, “In my opinion, Tay Ninh not only expands geographically but also resonates with resources. A high PCI ranking means a good level of assessment from the business community, which is a very good condition to attract investment. We expect that in the coming time, Tay Ninh will be a “magnet” attracting domestic and foreign investment, writing a new and prosperous chapter for Tay Ninh province”.

Strong commitment from provincial leaders

Administrative transactions at the Provincial Public Administration Service Center (branch 2)

As of mid-October 2025, Tay Ninh continues to be one of the leading localities in the Southeast region in attracting investment in the industrial sector. The province has attracted 138 domestic investment projects with a total registered capital of more than 43,000 billion VND, of which the processing and manufacturing industry accounts for over 70% of the total new investment capital. Regarding foreign investment, 161 projects have been newly licensed with a total capital of over 731 million USD. To date, the province has 3,097 domestic investment projects with a registered capital of over 706,018.75 billion VND and 1,932 foreign investment projects with a registered capital of over 24.4 billion USD.

The infrastructure of industrial parks and industrial clusters in the province has been invested in synchronously and modernly. Currently, the province has 32 industrial parks that are qualified to receive investors, with an average occupancy rate of about 72%, of which many industrial parks are 100% full, such as Cau Tram, Long Hau, Thanh Thanh Cong, etc. The industrial parks and economic zones of the province create jobs for more than 370,000 workers. As of September 20, 2025, Tay Ninh has attracted 2,519 projects (1,420 FDI projects, 1,099 domestic projects) with a total investment capital (new investment and increased capital) of 17.65 billion USD and more than 222 billion VND.

The above figures demonstrate the strong confidence of the domestic and international business community in the friendly, transparent and dynamic investment environment of Tay Ninh province. Director of the Department of Finance Truong Van Liep affirmed, “Building a friendly and trustworthy investment environment means deeper administrative reform, more transparent governance, and stronger application of digital transformation so that investors can feel secure in their long-term commitment to the province. We determine that in the coming period, Tay Ninh will not only be a place to receive capital but also a sustainable development partner of investors, sharing benefits and responsibilities for the goal of inclusive green growth and prosperity.”

With high political determination and strong innovation in mindset and action, administrative procedure reform is one of the key issues for the province to build the image of a friendly, serving, and creative government, where investors can feel secure in starting a business, expanding production, and joining hands for sustainable development. This is also the commitment of the provincial leaders. In the coming time, the Tay Ninh will continue to promote reforms, deploy mechanisms and policies, ensure rights and an equal development environment for the private economy; review and recommend competent authorities to remove unnecessary business conditions, overlapping and inappropriate regulations that hinder the development of private enterprises; strive to maintain an investment and business environment among the top 10 localities in the country.

Responding to the press at the 1st Provincial Party Congress, term 2025-2030, Provincial Party Secretary Nguyen Van Quyet said that immediately after the Congress, the new Provincial Party Executive Committee will focus on concretizing the Resolution with an action program, focusing, first of all, on administrative reform breakthroughs. The province is determined to cut unnecessary procedures, shorten the time to process documents, save costs for people and enterprises, promptly remove "bottlenecks," create a truly open investment, production, and business environment, and strongly attract investment./.

By Phuong Thuy - Translated by Q. Thien

Source: https://baolongan.vn/day-manh-cai-cach-thu-tuc-hanh-chinh-de-thu-hut-dau-tu-a205496.html