Thailand promotes rice exports to key markets

Rice displayed for sale at a supermarket in Bangkok, Thailand. (Photo: AFP/VNA)

Thai Commerce Minister Jatuporn Buruspat on August 8 met with the Thai Rice Exporters Association to assess the rice export situation for the second half of 2025, amidst challenges in the global market. The meeting aimed to set a collaborative strategy for boosting Thailand’s competitiveness in the global rice market.

The discussions outlined a comprehensive review of the current export situation, market trends, and proposals from the private sector to drive Thailand’s rice strategy. Rice is a key agricultural product, significantly influencing farmers' incomes and the country’s economy. Any challenges in exports could have widespread effects.

Jatuporn emphasised the government’s commitment to addressing challenges across the entire supply chain, including rice varieties, fertilisers, pesticides, and production costs. The ministry has launched the "Green Flag Project" to reduce farmers’ costs and improve production in line with global market demand.

The ministry also tasked the Department of Foreign Trade with coordinating with Thai commercial attaches in China to push for additional rice exports under the remaining 280,000-tonne quota. Additionally, Thailand will target key markets, including Japan, Saudi Arabia, Bangladesh, and Hong Kong, focusing on white rice, parboiled rice, and fragrant rice.

Within Thailand, the ministry instructed the Internal Trade Department to implement measures to promote consumption and clear the stock of rice.

Approximately 8.5 million tonnes of paddy are expected to be sold through measures such as market-driven rice auctions, low-interest loans, and farmer rice storage facilities, helping to stimulate domestic demand while pushing rice exports to global markets./.

VNA

Source: https://en.vietnamplus.vn/thailand-promotes-rice-exports-to-key-markets-post324282.vnp