Vietnamese products must secure international recognition: PM

PM Nguyen Xuan Phuc (seventh left, first row) joins a group photo with 97 Vietnamese enterprises who have earned the ’national brand’ titles this year in Hanoi. (Photo: NDO/Tran Hai)

The PM was speaking at a meeting with representatives of nearly 100 domestic enterprises who earned the top honour of 2018 in Hanoi on December 20.

‘National brand’ products represent Vietnam as a country, which means they must be able to capture the international recognition. Failure to do so would impede our efforts integrating into the global economy, he said.

He said the ardent patriotism was one decisive factor in the making of “valuable brands and the products’ competitiveness in both domestic and global markets alike.”

Cherishing and upholding the ‘national brands’ also constitutes a gesture of respect for the country, he said.

PM Phuc reiterated that “the health of enterprises is equivalent to the health of the economy” and that the strength of the brands is the most important measure to gauge this.

He also expressed his optimism at the capacity of Vietnamese enterprises, saying the annual list of national brand products is important but still “a relative frame of reference.”

The event honouring the 97 enterprises attaining the ‘national brand’ titles was the sixth edition of the programme that was first launched in 2008. Last year, 91 enterprises gained the titles.

In 2017, total revenue of the honoured 97 firms reached VND924 trillion (US$40.8 billion), an increase of 28% on 2015’s figure. They contributed VND63 trillion to the State budget, 19.3% higher than that of 2015./.

NDO