Building national brand, strengthening reputation and enhanceing competitiveness

In Long An, many businesses increasingly focus on building brands through product quality

Long An responding to Vietnam Brand Day April 20

April 20 was chosen by the Prime Minister as "Vietnam Brand Day". the Ministry of Industry and Trade is the standing agency, responsible for coordinating ministries, branches and localities to implement the event. Long An Provincial People's Committee issued a plan to deploy activities to respond to the National Brand Week to celebrate "Vietnam Brand Day April 20" in 2024 in the province, with many activities from April 10 - April 23, 2024.

In Long An, propaganda and promotion activities of the National brand program are carried out through media agencies, hanging banners and slogans to focus the attention and participation of the business community and society in the work of building and developing national brands, thereby creating consumer trust and preference for goods and services bearing the national brand logo.

"Vietnam Brand Day April 20" is also an opportunity to remind each business, consumer and citizen to build and protect brands, actively contribute to building and promoting the national image in the process of international economic integration and national development.

Enhance competitiveness

According to the general concept, brand is a comprehensive concept, including image, reputation, value, uniqueness and distinction. Building a strong and sustainable brand requires long-term investment and continuous effort from businesses, organizations and society.

The provincial government is implementing many branding solutions for "Long An Lime"

After 20 years of formation and development, the "Vietnam National Brand" Program has achieved positive results, attracting special attention and creating prestige among businesses and regulatory agencies. management as well as domestic and foreign consumers.

Vietnam is a country highly appreciated in building and developing National Brand and is a National Brand with rapid value growth. In Long An, businesses increasingly focus on building brands through product quality, product promotion and trade promotion activities.

Typically, Toan Cau Smart Steel Company (GB Steel) has a production factory in Hamlet 1, Tan Tay commune, Thanh Hoa district. Although it has only been in operation since August 2023, GB Steel quickly dominated the market, becoming one of the leading enterprises in the steel structure market in Vietnam in particular and Southeast Asia in general. .

To quickly become a strong brand, the company's Board of Directors has many years of experience in the steel structure manufacturing industry, and a team of highly skilled workers and laborers. At the same time, the company owns a system of new and modern machinery and equipment. Currently, GB Steel participates in many trade promotion activities, organizing exhibitions and promoting products in many Southeast Asian markets.

TVP Steel Joint Stock Company (Long Hiep commune, Ben Luc district) is one of the leading steel enterprises in Vietnam, with a history of formation and development of more than 30 years. Throughout its operation, TVP Steel always focuses on sustainable development, with the goal of becoming a socially and environmentally responsible enterprise.

TVP Steel is honored to be recognized as a national brand. This is a worthy recognition for TVP's efforts and achievements in sustainable development, contributing to socio-economic development. To achieve this goal, TVP Steel has implemented many sustainable development activities and programs, including: Investing in research and development to improve product quality and minimize environmental impact; Enhancing the application of modern technology to save energy and resources; Promoting recycling activities and reduce waste.

In addition to industrial production products, the provincial government is also promoting solutions to build Long An seedless lime into a strong brand. Accordingly, the Provincial People's Committee assigned the task to the Department of Industry and Trade.

Director of Long An Department of Industry and Trade - Huynh Van Quang Hung shared that in order to build a brand for "Long An Lime", the Department coordinated with the University of Social Sciences and Humanities and Ho Chi Minh City National University to build and develop the brand "Long An Lime".

Currently, Long An has a very large area of seedless lime growing, concentrated in Ben Luc district with nearly 7,000 hectares, of which the area for the product is 6,600 hectares. The province also focuses on developing lime trees in the direction of high technology to increase value, with many businesses inside and outside the province collaborating with farmers to produce, consume and export to many countries around the world.

Now, seedless lime trees have become an enriching crop for farmers and a pride when Ben Luc Long An seedless lime products are not only famous within the geographical area of Ben Luc district or Long An province but also successively conquered the European, Middle Eastern and Asian and North American markets, contributing to the process of changing the face of rural areas.

Geographical indication logo for "Ben Luc Long An seedless lime"

In the context of competition and brand protection for seedless lime products, the Department of Science and Technology of Long An province has signed a contract with CIPTEK Intellectual Property and Technology Research Center (CIPTEK Center) Implementing the project "Creating, managing and promoting the geographical indication for Ben Luc - Long An seedless lime".

In addition, Ben Luc seedless limes have been granted a Geographical Indication Registration Certificate and a Trademark Registration Certificate by the National Office of Intellectual Property. This is also a strategic intellectual property tool to enhance the reputation, value and position of seedless lime products in Long An province./.

By Mai Huong - Translated by Q. Thien

Source: https://baolongan.vn/xay-dung-thuong-hieu-quoc-gia-tang-cuong-tao-dung-uy-tin-va-nang-cao-suc-canh-tranh-a174792.html