Green production to enhace brand reputation

Building brand, penetrating the market

The works of building brand, enhancing brand value as well as converting production models and processes to green production are increasingly being paid attention to by enterprises, production and business establishments in the province, especially in the context of a very open economy and deep and wide international integration.

In today's increasingly competitive environment, it is not enough to only strive to improve product quality or compete on price. To create a sustainable competitive advantage, in addition to factors such as product quality, price, distribution channels and communication, enterprises must focus on building a brand towards green, flexibility in production, suitable for the high demands of the market for sustainable development. With a brand, the enterprise's products will be remembered and trusted by customers.

According to Deputy Director of the Department of Industry and Trade - Chau Thi Le, strong enterprises are enterprises that own strong brands. In other words, in addition to a suitable production structure, enterprises must create their own brand. Building a brand cannot be done in just a few years but over a long period of time.

To have a strong brand, enterprises need to clearly recognize the importance of the brand. Brand building needs to be done systematically, according to the correct process, method, consistency and flexibility. From there, the brand will bring about results, have value and a sustainable position in the market.

Operating in Duc Hoa district since 2008, Dai Dung II High-Tech Mechanical Joint Stock Company has gradually affirmed its brand and found a fairly solid position in the market. The main business of the Company is the production, supply and installation of pre-engineered steel frames and steel structures.

The Company's brand has reached beyond Vietnam to many countries around the world such as the US, Australia, Japan, Taiwan, the Middle East, etc. On average, the Company exports about 16,000 tons each year, and in the first 9 months of 2024 alone, it exported 10,000 tons; creating jobs for about 1,000 workers.

To achieve business results, in addition to approaching and searching for markets, the Company also focuses on transforming production processes, applying advanced, environmentally friendly technologies in the operation process, creating product lines with its own brand, quality and reducing environmental impact.

The brand of Dai Dung II High-Tech Mechanical Joint Stock Company (Duc Hoa district) has reached beyond Vietnam and to many countries in the world such as the US, Australia, Japan, Taiwan, the Middle East, etc

Vice Chairman of the Board of Directors of Dai Dung II High-Tech Mechanical Joint Stock Company - Trinh Minh Hung said: “When completed and launched on the market, the Company's product lines are competitive in terms of design, quality as well as factors related to green, clean, environmentally friendly production, meeting the standards of local exporting countries.

The Company has gradually built a brand and reputation for its product lines and has been accepted by many markets. In the current and upcoming period, the world situation has a great impact as well as the trend of green, clean products, requiring the Company to adjust its strategy accordingly.

The Company invested in modern, advanced machinery and equipment in production; coordinated with units to recruit skilled technical workers to meet the requirements.

However, the Company recommends that the locality support labor issues or have a mechanism to coordinate training of human resources to meet the requirements because currently recruiting skilled workers is relatively difficult".

Enterprises are transforming appropriately, aiming for green production, creating branded product lines when entering the market (Photo: Viet Pharmaceutical Joint Stock Company (Thu Thua district) invests in machinery, applying science and technology in production)

Viet Pharmaceutical Joint Stock Company (Thu Thua district) is proactive and flexible in production and business, aiming for green and clean production to suit the current stage as well as the future. The production process strictly complies with regulations and standards in the field of pharmaceutical and drug production and is closed from raw material selection, production to when products are sold on the market.

According to the representative of Viet Pharmaceutical Joint Stock Company - Pham Quoc Khanh, the Company has signed a contract with farmers to implement the raw material area in My An commune, Thu Thua district with an area of ​​4 hectares according to the set standards. During the production process, the Company has converted appropriately, invested in advanced machinery equipment and gradually built its brand to affirm its position in the market.

Each year, the Company supplies about 2.5-3 million products to the market. The Company promotes digital transformation in its operations, uses renewable energy and clean energy for production, meeting market standards. In the coming time, the Company plans to expand its scale, survey and build a clean raw material area in Kien Tuong town (10 hectares) and promote the search for export markets.

Supporting to develop brand

To meet the increasing demand and affirm their position in the market, production facility owners and enterprises not only innovate and improve quality, design, image, service, etc., but also need to have a strategy to build and develop brands for their products. The province has implemented many policies to support enterprises in each industry and locality to enhance the competitiveness and brand value. Many programs implemented in the past have received attention and positive evaluation from enterprises, such as supporting enterprises to innovate machinery, apply science and technology, the One Commune One Product (OCOP) Program, supporting enterprises to register intellectual property, trademarks, connecting, supporting to bring products to e-commerce platforms, etc, therby supporting enterprises to improve quality, competitiveness in general and build and develop brands in particular. Long An has many products that have won over consumers, including many of the province's major products and brands.

The province regularly supports businesses in connecting to find markets as well as enhancing the value of product brands

The Provincial People's Committee implements policies of the Government and the Ministry of Industry and Trade to promote trade and consumption of the province's goods through industrial, trade and e-commerce promotion programs; coordinates to welcome foreign business delegations. Trade promotion activities focus on domestic market development and foreign trade activities.

The province also connects the consumption of goods to the distribution channels of provinces and cities in the country, especially Ho Chi Minh City, through the program of connecting supply - demand, stabilizing the market, promoting trade, etc, in which, maintaining regular distribution to the system of Co.op Mart, Go, San Ha, Tu Son supermarket, wholesale markets, collective kitchens, etc. The province organizes and creates conditions for enterprises to organize trade fairs to promote the consumption of agricultural products of the province; regularly supports enterprises to participate in trade promotion activities, connect trade to develop the market.

Currently, the province's key products and commodities include agricultural products (rice, dragon fruit, lime, banana, jackfruit, etc.), processed agricultural products, textiles, footwear, mechanics, iron and steel, which are present in 110 countries, regions, and territories in the world market with the participation of about 900 import and export enterprises in the province.

Ms. Chau Thi Le informed: “In the coming time, the Department will continue to maintain the activities and solutions that have been implemented; innovate, combine, promote activities, coordinate to support the organization of building and developing brands for enterprises; promote trade, e-commerce, online connection; maximize the use of Zalo groups for trade between provinces (Zalo Provincial Business Association, Zalo Long An compatriots, etc.) to promote and connect consumption; introduce agricultural products to Postmart, Voso, Lazada, Tiki, Sendo, etc, contributing to raising the level of products and promoting brands.

In addition, local enterprises need to proactively prepare in the process of digital transformation, bringing goods to domestic and foreign e-commerce platforms, otherwise they will miss many opportunities to develop the market. When selling goods on large e-commerce platforms, enterprises need to cultivate and thoroughly study related knowledge, comply with strict requirements and standards; create goods that meet standards, enhance product brand value for sustainable development”./.

By Chau Son - Translated by Q. Thien

Source: https://baolongan.vn/san-xuat-xanh-nang-ta-m-thuong-hieu-a185541.html