Tay Ninh – A destination for investors: What do businesses and investors need? (Part 2)

Part 2: What do businesses and investors need?
In the context of a rapidly evolving and increasingly complex global economy, businesses and investors need to adopt adaptive strategies that maximize their advantages, enhance competitiveness, and effectively meet market demands.

Cooperation for development

Founded in Tay Ninh and having grown alongside the province’s development for the past 56 years, Thanh Thanh Cong – Bien Hoa Joint Stock Company (AgriS) stands as one of Vietnam’s leading high-tech agricultural corporations in the sugarcane and coconut industries.

With a vision to become an integrated provider of comprehensive agricultural solutions, AgriS has been a pioneer in building a sustainable, circular agricultural value chain ecosystem. The company integrates three core technological pillars — Agricultural Technology (AgTech), Food Technology (FoodTech), and Financial Technology (FinTech) — all operated under an internationally aligned ESG (Environmental, Social, and Governance) management framework.

AgriS proudly ranks among the Top 100 private enterprises contributing the largest tax revenues in Vietnam and remains one of the biggest taxpayers in Tay Ninh Province.

Improving product quality is a key requirement set by foreign enterprises for agricultural products from Tay Ninh, in particular, and Vietnam in general

Ms. Nguyen Thi Lan Phuong, representative of Thanh Thanh Cong – Bien Hoa Joint Stock Company (AgriS), said: “AgriS wishes to continue close cooperation with the province and its partners in developing an integrated agricultural supply chain — from production and processing to logistics and international trade. We are committed to further investing in modern technology, expanding sustainable raw material areas, implementing circular agriculture models, and connecting local agricultural products to global markets. By leveraging Tay Ninh’s geo-economic advantages and agricultural potential, AgriS, together with its partners, aims to turn the province into a strategic supply hub, contributing to regional economic growth and strengthening the position of Vietnamese agriculture on the international stage.”

OSB Group (a member of Alibaba Group in Vietnam) has been cooperating with Tay Ninh for 3 years, supporting around 30 exporters on the Alibaba e-commerce platform. According to OSB Group, Tay Ninh still has vast potential for business cooperation and development.

Ms. Truong Phuong Thoa, representative of OSB Group, emphasized: “Tay Ninh has a highly promising export market, with exporting enterprises accounting for over 50% of the total number of businesses in the Mekong Delta region. The province also boasts several key export products, including agricultural goods, food, leather footwear, and textiles. However, to achieve stronger growth, we hope that local departments and agencies will further promote the importance of e-commerce, as many potential enterprises in Tay Ninh remain hesitant to expand their exports internationally. In the coming time, our goal is to support and develop 100 local businesses to join Alibaba’s cross-border e-commerce platform.”

Enhancing Product Quality

The province’s vast potential has drawn the attention of many major partners and yielded positive outcomes in export–import growth. However, alongside these opportunities come increasingly stringent requirements for product quality.

Foreign enterprises are calling on local businesses to improve quality standards, standardize production processes, and build strong brands. More importantly, products should be tied to cultural stories and local identity to create a distinctive impression in the market.

Mr. Ta Duc Minh, Vietnam’s Trade Counsellor in Japan, emphasized: “Japan is considered the most demanding market in Asia, where even a minor quality issue can have long-lasting effects on a brand’s reputation. Therefore, we recommend that Tay Ninh enterprises proactively obtain international certifications such as HACCP, ISO, and GlobalGAP to gain a competitive edge; develop signature product brands like Tay Ninh fruits and Tay Ninh pepper linked to their cultivation areas and geographical indications; and leverage e-commerce to reach consumers directly, reducing reliance on traditional channels. At the same time, businesses should strengthen Vietnam–Japan supply chain connections by cooperating with Japanese importers, logistics firms, and distribution systems to ensure stability and sustainability. If Vietnamese enterprises — including those in Tay Ninh — take the initiative to improve quality, build strong brands, expand their presence in e-commerce, and strengthen supply chain linkages, they can undoubtedly broaden their market share and enhance the value of Vietnamese goods in Japan.

With its inherent advantages and potential, Tay Ninh has successfully attracted both domestic and foreign enterprises to invest in the province

Since establishing diplomatic relations on August 1, 1993, the friendship and economic–trade cooperation between Vietnam and the United Arab Emirates (UAE) has grown steadily and effectively.

Trade exchange between Vietnam and the UAE has expanded rapidly and vigorously. The UAE is currently Vietnam’s largest trading partner in the Middle East–Africa region and the 13th largest export market worldwide. The two countries hold significant potential for further cooperation in trade and investment.

In 2006, Vietnam’s export turnover to the UAE was only USD 140 million, but by 2024 it had surged to USD 5.62 billion. The total two-way trade turnover in 2024 reached USD 6.5 billion, marking a sharp 38% increase compared to 2023, with Vietnam’s trade surplus exceeding USD 4.8 billion.

In the first seven months of 2025 alone, Vietnam’s exports to the UAE reached nearly USD 3.4 billion, up 0.27% year-on-year, with a trade surplus of over USD 3 billion.

To facilitate the export of Vietnamese goods — including those from Tay Ninh — to the UAE, Mr. Truong Xuan Trung, Head of the Vietnam Trade Office in the UAE, noted: “As the UAE is a Muslim market, food and beverage products exported to the country must be Halal-certified. In addition, food items must have health and plant-origin certificates. Export products must meet strict food hygiene and safety standards; the levels of chemicals and pesticides must not exceed permissible limits. Any product found to contain excessive residues will be subjected to batch-by-batch inspection by UAE customs authorities upon entry.”./.

Major markets such as Japan, the United States, South Korea, and the UAE remain wide open and full of potential, yet are highly competitive. This reality requires local enterprises to shift their mindset, prioritize product quality, and build strong Vietnamese brands and corporate reputations to strengthen their foothold in global markets.

(To be continued)
By Le Ngoc – Translated by Tuong Vinh

Final Part: The Aspiration of the Vam River

Source: https://baolongan.vn/tay-ninh-diem-den-cua-cac-nha-dau-tu-doanh-nghiep-nha-dau-tu-can-gi-bai-2--a205824.html