Vietnamese consumers drive strong shift toward digital shopping

Vietnamese consumers drive strong shift toward digital shopping. - Illustrative image (Photo: VNA)

Notably, the fast-moving consumer goods (FMCG) sector remained a key growth driver, surging 167% on TikTok Shop and 20% on Shopee.

This trend reflects the growing popularity of purchasing food and essential goods online, especially among young people.

In this race, alongside international e-commerce platforms, Vietnamese retailer Saigon Co.op is also speeding up its digital transformation to stay competitive. In 2025, the company continues to upgrade its e-commerce platform, Co.opOnline, with a more user-friendly interface and a range of features such as quick shopping by category, order tracking, personalised product suggestions, and seamless online-to-offline shopping experience.

Upgrading this platform aims to make it easier for consumers to access high-quality essential goods, while also giving domestic businesses a competitive edge as more shoppers gravitate toward reputable brands and professional services, Saigon Co.op said./.

VNA

Source: https://en.vietnamplus.vn/vietnamese-consumers-drive-strong-shift-toward-digital-shopping-post324132.vnp