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29/09/2023 - 17:47

Spreading the image of Long An tourism

Recently, the promotion of Long An tourism has reached out in the province and the Mekong Delta region. The cultural and historical beauty of the province has been spreaded to tourists from all over the country and abroad.

The delegation of Long An province led by Vice Chairman of Provincial People's Committee - Pham Tan Hoa participates in the 2023 TPO General Assembly meeting in Korea, including activities to promote the image of Long An tourism

Long An's image to the world

During the trip to attend the 2023 TPO General Assembly session in Korea, the Long An province delegation led by Vice Chairman of Provincial People's Committee - Pham Tan Hoa fully implemented the program content. The delegation attended the opening and closing sessions of the General Assembly, general discussion meetings, meetings with the TPO Secretary General and regional meetings with Vietnamese members.

At the meetings, the delegation introduced the characteristics of Long An tourism, the potential for development and cooperation in the region. In particular, a clip introducing and promoting the image of Long An tourism was shown during the working session to help Long An tourism get closer to foreign tourists in general and TPO member countries in particular.

Participating in TPO, Long An Tourism industry has many opportunities to learn and promote the local image to TPO members, gradually moving towards cooperation and development of the province's tourism industry. Speaking to the press when attending the 2023 TPO General Assembly in Korea, Vice Chairman of Provincial People's Committee - Pham Tan Hoa said: "At this conference, we invite member organizations to come to Long An for sightseeing, studying, and experiencing the province's tourism products. Long An also hopes that TPO member organizations will pay attention and support Long An's tourism development."

Promoting the tourism images to foreign tourists is focused on by the provincial tourism industry. The province has implemented the application of digital technology in tourism promotion through the development of Smart Tourism Portal, Digital Map of Tourist Destinations and facilities serving Long An tourism. Applications and websites help domestic and foreign tourists easily learn about the province's destinations, places to stay and go shopping, service prices, directions, contact information, etc to schedule their own trip.

Besides the website, the province also focuses on promoting its image through press and television channels. The beauty and strengths of Long An tourism are portrayed honestly and poetically through lenses and cameras. Famous landmarks and attractive culinary dishes are introduced, arousing viewers' curiosity and desire to experience.

Since the beginning of 2023, the provincial Tourism industry has coordinated with VTV9 to produce 2 videos about Long An's destinations and cuisine. The videos were broadcast on television and posted on YouTube, receiving the attention of many people.

In addition, the clip summarizing the highlights of Long An tourism shown during the 2023 TPO General Assembly in Korea also left a good impression on friends in the region.

Entering new markets

According to Director of Provincial Tourism Promotion and Information Center - Do Thi Kim Dung, Long An province has been promoting tourism to the Central and Northern markets. The difference in geography and nature is an advantage in attracting tourists.

Clip promoting Long An tourism shown at working session during the 2023 TPO General Assembly meeting in Korea (Photo: Provincial Tourism Promotion and Information Center)

Participating in the Mekong Delta Tourism Promotion Conference with central provinces and cities in Da Nang City, Long An Province seeked opportunities to expand the market and attract tourists through introduction of activities, image and unique cultural beauty of the province, connecting businesses and local products to businesses and people of provinces and cities in the Central region.

Ms. Do Thi Kim Dung said: "During the trip to promote tourism in Da Nang City, we focused on calling for investment and cooperation based on the suitability and existing strengths of localities to awaken the province's tourism industry."

During the trip, the Department of Culture, Sports and Tourism signed a memorandum of understanding on cooperation in tourism development with the Department of Tourism, Department of Culture, Sports and Tourism of 5 Central provinces and cities: Da Nang, Binh Dinh, Quang Nam, Quang Ngai and Hue. Local businesses also signed cooperation agreement in tourism business."

After the conference, localities will coordinate to carry out destination promotion activities; Include tourism products, programs, routes, and tourist attractions connecting the Mekong Delta and the Central region into the content of tourism promotion activities of all localities.

The promotion of Long An tourism to new markets is being focused on by the province, which is one of the solutions to accelerate recovery and develop tourism effectively and sustainably. Besides improving the quality of tourism products, strengthening the promotion of Long An tourism image helps tourists know about Long An as a safe, friendly and deeply cultural imbued destination./.

By Que Lam - Translated by Q. Thien