Supporting e-commerce business for enterprises

Vinh Huong fish sauce has 30 different types

Brand promotion

Deputy Director of the Department of Industry and Trade - Chau Thi Le said that the Department has supported businesses in promoting their brands and products, and improving their ability to apply e-commerce in business activities. This activity aims to help businesses quickly get acquainted and participate in the online business environment. The enterprises can directly introduce their information, images and products to many customers inside and outside the province as well as around the world.

According to the plan, 20 businesses will be supported to build booths on the e-commerce trading floor. Enterprises will be supported in designing and building e-commerce platforms to promote wholesale and retail; develop regulations on management and operation; register an e-commerce trading floor with the Ministry of Industry and Trade; connect to the national e-commerce system; post information on the e-commerce trading floor; create promotional fanpage; Register with the Google search engine.

Co Ut rice paper business household (Khanh Hau ward, Tan An city) has been producing and trading mixed rice paper for many years. Every day, this establishment produces and sells several tons of products to Ho Chi Minh City, the western provinces, the central region, the central highlands, etc. In order to have a stable market, they must comply with the production process according to food safety standards; invest in equipment for production.

Mixed rice paper of Co Ut household business

According to Mr. Bui Thanh Lam - owner of Co Ut rice paper factory, currently, the facility can produce 80 different types of mixed rice paper. Co Ut rice paper is recognized by the Provincial People's Committee as a typical rural industrial product in 2021. In addition, the product is also certified as an international quality gold brand in 2022 and top 10 typical brands for sustainable development.

Co Ut rice paper is famous as it is today because consumers introduce each other. In particular, over the past time, thanks to the connection from the Department of Industry and Trade, the establishment has participated in many exhibitions to promote products in many places. Thanks to that, the product is more and more known to many people from retail consumers to wholesalers. With support from the Department of Industry and Trade, the establishment built an e-commerce trading floor with over 6 sales channels. Currently, the product is sold on Voso channel. Although the selling value on this channel is not much, the promotion opportunity is great.

Increasing competitiveness

Vinh Huong fish sauce (Loi Binh Nhon commune, Tan An city) has been a traditional fish sauce production facility for a long time. The fish sauce is sold to the domestic and foreign markets through retail agents, an average of 300-400 liters/day. The facility currently has more than 30 varieties with various volumes ranging from 10-45 protein levels.

Mr. Nguyen Hong Son - owner of Vinh Huong fish sauce said, thanks to the support from the Department of Industry and Trade, he built an e-commerce sales page. Initially, the site had customers, mostly in Ho Chi Minh City.  The customers in Ho Chi Minh City ordered his fish sauce because they had bought it at trade fairs. E-commerce floors create favorable conditions for establishments to promote their products more, increasing their ability to reach customers. Because in the past time, traditional fish sauce has been more disadvantaged than industrial products and has to face great challenges from the Industrial Revolution 4.0. In particular, due to the influence of the Covid-19 pandemic, e-commerce platforms help establishments to change their sales habits and gradually adapt to 4.0 technology. This is also a great opportunity for Vinh Huong fish sauce to promote products and reach potential customers.

In recent years, Mien Tay Xanh grass straws produced (Tan Chanh commune, Can Duoc district) have become more familiar to consumers. These products are made entirely of natural grass according to the ISO 22000:2018 process and ensure food safety. The straw retains its hardness when in contact with water; they also do not have a grassy smell, helping users feel the full flavor of each drink.

According to Mr. Bui Thanh Duoc - owner of Mien Tay Xanh establishment, countries are looking for solutions to replace single-use plastic products. In particular, the grass straws are gradually becoming popular with consumers. Currently, the establishment manufactures and supplies about 300,000 products per month for the domestic market such as restaurants and hotels. Mien Tay Xanh can supply a large number of products for export, restaurant chains, hotels, coffee shops in the mid-range segment and above as well as the domestic and foreign retail markets.

Grass straws of Mien Tay Xanh

 Mien Tay Xanh also sells products on the e-commerce platform, its own website. Recently, it is one of 10 units completed to build an e-commerce trading floor on 6 sales channels: Shopee, Lazada, Postmart, Voso, Sendo, Tiki by the Department of Industry and Trade. From there, Mien Tay Xanh exploits the opportunities of digital technology to the fullest extent; have the opportunity to reach more customers, promote growth model innovation, towards fast and sustainable growth.

According to the Department of Industry and Trade, the Covid-19 epidemic has seriously affected trade and service activities of Vietnam in particular and the world in general. However, Vietnam's e-commerce still maintains a stable growth rate of 16%, retail revenue will reach 13.7 billion USD in 2021; The proportion of e-commerce retail sales in the total retail sales of consumer goods and services nationwide reached 7%, up 27% over the same period in 2020. It is expected that in 2022, e-commerce revenue will reach 16.4 billion USD.

The province's e-commerce index in 2022 ranks 18 out of 56 provinces and cities. In which, the index of human resources and information technology infrastructure is ranked 23 out of 56 provinces and cities; business-to-consumer (B2C) transaction index is ranked 22/56 provinces and cities; The index on business-to-business (B2B) transactions is ranked 14 out of 56 provinces and cities./.

By Mai Huong - Translated by P.Ngan

Source: https://baolongan.vn/ho-tro-doanh-nghiep-kinh-doanh-thuong-mai-dien-tu-a143968.html